Scarcity and resource intelligence

Apr 01 2015 by Dawna Jones Print This

Resource scarcity is no longer an abstract ‘green’ concept. As Dawna Jones finds out from Dr Nadya Zhexembayeva,, for many businesses, scarcity is an unwelcome reality that needs to become a primary strategic consideration.

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Resource scarcity is no longer an abstract ‘green’ concept. For many businesses, it is an unwelcome reality. Contrary to the long-standing belief that air, water, soil and other technologies nature provides are infinite and therefore don’t impact the bottom-line, it’s been obvious for some time that they matter. So far from being eco-nuts pushing a political agenda, companies that value the resources they use and keep an eye on the long term are now profiting from a radical shift in perspective.

Dr Nadya Zhexembayeva, author of Overfished Ocean Strategy: Powering Up Innovation for Resource-Deprived World, explains the shift required to seize the evolutionary advantage and why businesses need to make resource scarcity their primary strategic consideration.

In this podcast you’ll hear:

  • How one company has eliminated the costs of its raw materials to zero;
  • Why food isn’t what it used to be despite appearances;
  • How Puma has chosen to be resource intelligent;
  • The shift required to in business leadership to move toward restoring ecological services so that all may benefit.

Dr Nadya Zhexembayeva is a business owner, author and educator working at the intersection of innovation, leadership, and sustainable growth. She oversees a group of companies active in real estate, investment and consulting.

Until April 2014, Nadya also served as the Coca-Cola Chaired Professor of Sustainable Development at IEDC- Bled School of Management in Slovenia, where she continues to teach courses in leadership, strategy, change management, design thinking and sustainability. She also serves as Vice-President of Challenge:Future, a global student think-DO-tank and innovation competition.

Evolutionary Provocateur

Dawna Jones
Dawna Jones

The Evolutionary Provocateur bi-monthly show is for executives, managers, and supervisors (OR for leaders at all levels) who have noticed that it is not what you know but who you are that has the biggest impact.

Dawna Jones, the show's host, believes that by raising awareness and understanding we can make a quantum leap to a new level of innovation in business - but it has to be done collectively.

What better way to do it than by provoking the evolution of how you see yourself and your role!

Find out more about Dawna at