Can a product be a force for change?

2015

Dawna Jones talk to Will Lauder, founder of Kapuluan Coconut, a social enterprise that works in the Philippines is to improve the well-being of impoverished rural communities through an artisanal product.

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Dawna Jones talk to Will Lauder, founder of Kapuluan Coconut, a social enterprise that works in the Philippines is to improve the well-being of impoverished rural communities and aims to merge social, environmental, economic and community values into an artisanal product. An avid surfer and explorer, Will Lauder found himself delivering clean water and medical supplies amongst complete chaos in rural communities of the Philippines shortly after Typhoon Haiyan made international headlines as the worst storm to ever make landfall.

The experience created a desire to help impoverished coconut farming communities of the Philippines while contributing positively to improving the social and environmental health of the area. Out of his experience emerged Kapuluan Coconut, a social enterprise aiming to merge social, environmental, economic and community values into an artisanal product.

In Will’s conversation with Dawna you’ll learn:

  • What inspired the startup Kapuluan Coconut
  • The challenges the company faces in helping a local community rebound
  • The critical role of consumers in supporting products with social, economic and environmental values.
  • How you can help
‪Will is a member of the Association for International Agriculture & Rural Development, and The Rainforest Action Network. ‬

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Evolutionary Provocateur

Dawna Jones
Dawna Jones

The Evolutionary Provocateur bi-monthly show is for executives, managers, and supervisors (OR for leaders at all levels) who have noticed that it is not what you know but who you are that has the biggest impact.

Dawna Jones, the show's host, believes that by raising awareness and understanding we can make a quantum leap to a new level of innovation in business - but it has to be done collectively.

What better way to do it than by provoking the evolution of how you see yourself and your role!

Find out more about Dawna at www.FromInsightToAction.com