Latest book reviews
Strategy Is a Verb: Notes from the Front Line
In this exploration of modern brand strategy, creativity, leadership and business thinking, Martin Weigel argues that strategy is not a process or a template, but a discipline of action, judgement, imagination, and consequence.
Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success
Around nine out of 10 startups fail, but as Bernie Bulkin argues in his new book, many of these failures are preventable. Exploring the major reasons why start-ups fail and how to avoid them, this book is a must-read for any entrepreneur.
Resilient Optimism
In Resilient Optimism, Michelle Gielan argues that optimism is not blind positivity or wishful thinking. It’s a practical, science-backed set of behaviours that help people to stay steady, focused and effective in difficult times.
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