The Competitive Advantage of Sustainability

2011

Dawna talks to Chris Laszlo, author of "The Sustainable Company" and "Embedded Sustainability", about the changing reality of sustainability and its gradualy emergence in the corporate mainstream.

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Embedding sustainability into business operations is finally catching on with mainstream business as they realize that if offers a very real competitive advantage.

In part 1 of this interview with Chris Laszlo, author of "The Sustainable Company" and "Embedded Sustainability", Dawna Jones explores the changing reality of sustainability and the emergence of radical transparency that isn't compelled by regulators.

Chris Laszlo is Managing Partner of Sustainability Value Partners, a consultancy that provides advisory services to senior leaders in some of the world's largest companies on sustainability for competitive advantage. He is also an Associate Professor at Case Western Reserve University's Weatherhead School of Management and has taught at INSEAD, CEDEP, Darden, Cornell, and many other leading business schools.

He is the co-author of Embedded Sustainability: The Next Big Competitive Advantage (2011), Greenleaf Publishing and Stanford University Press, and Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good (2008), Greenleaf Publishing and Stanford University Press, and The Sustainable Company(2003, paperback 2005), Island Press.

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Evolutionary Provocateur

Dawna Jones
Dawna Jones

The Evolutionary Provocateur bi-monthly show is for executives, managers, and supervisors (OR for leaders at all levels) who have noticed that it is not what you know but who you are that has the biggest impact.

Dawna Jones, the show's host, believes that by raising awareness and understanding we can make a quantum leap to a new level of innovation in business - but it has to be done collectively.

What better way to do it than by provoking the evolution of how you see yourself and your role!

Find out more about Dawna at www.FromInsightToAction.com