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Max McKeown
Max McKeown

Max McKeown works as a strategic adviser for four of the five most admired companies in the world. He is a well-known speaker on subjects including innovation and competitive advantage. His latest book, #NOW: The Surprising Truth About the Power of Now, was published in July 2016.

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It has been pointed out to me by a Bernanrd Matthews worker that the method for killing turkeys has been updated (they are now gassed), that the workers were from an agency (from whom there had no previous problems), that the lawyer was only saying what was necessary (to get his clients off), and that the company have been praised for their support of Portuguese workers. It seemed only fair to share this with readers as an alternative (and perhaps more accurate - who knows? - opinion) although it doesn't change the relevance of the question. Does the nature of the task impact the culture of the company? And does the culture of the company impact upon the behaviour of its employees? Or is behaviour independent from experience? This, it seems to me, is unlikely. Torturers are effected by torturing. Politicians by politics. And spies by sneaking around. But it's only a hypothesis.

Max Mckeown