Recruitment, Big Brother-style

Oct 10 2003 by Brian Amble Print This Article

Advertising agencies should be pretty adept at generating publicity when they need to, so Grey advertising's somewhat unusual graduate recruitment initiative seems quite appropriate.

Grey is locking 25 short-listed candidates in the Big Brother house for a day where they will be asked to carry out a series of tasks designed to test their creativity and ability to work as a group.

Successful candidates will be given the good news the following day.

While Grey's head of account management was honest enough to admit that the idea was essentially a gimmick, she also said that the house "helps you to discover if one of the group is not a team player or is really irritating."

BBC Online | Big Brother will see you now