Your workforce lives your brand

Aug 20 2003 by Brian Amble Print This Article

If anybody needs reminding about the importance of an organisation's employees to its brand and to the bottom line, this excellent piece in the Electronic Recruiting Exchange serves as a pretty comprehensive overview.

"Most corporate leaders and professional marketers now admit that one of the few (if not the only) channels left to communicate the corporate brand to customers is the employee, and the customer experience they are capable of providing."

Electronic Recruiting Exchange | Why branding is important in HR