US brand consultancy CoreBrand and The Bank of New York are to start distributing investment research that uses brand reputation as one of the criteria for recommendations.
This is pretty significant in itself, and it can only be a matter of time before something similar arrives on this side of the Atlantic. But we wonder when a companies employer brand equity will also considered equally worthy of consideration; after all, companies that are bad employers don't tend to perform well financially, either.
PR Week | Pact incorporates brand equity into stock valuation