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Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Bernie Bulkin

Around nine out of 10 startups fail, but as Bernie Bulkin argues in his new book, many of these failures are preventable. Exploring the major reasons why start-ups fail and how to avoid them, this book is a must-read for any entrepreneur.

Strategy Is a Verb: Notes from the Front Line

Strategy Is a Verb: Notes from the Front Line

Martin Weigel

In this exploration of modern brand strategy, creativity, leadership and business thinking, Martin Weigel argues that strategy is not a process or a template, but a discipline of action, judgement, imagination, and consequence.

The Confidence Myth

The Confidence Myth

Ginka Toegel

How can women leaders break free from gendered perceptions? Professor Ginka Toegel’s new book challenges the narrative that female leaders lack confidence or that women need to "fix" themselves, arguing for a fundamental shift in how organisations recognise and reward competence.