Are super-rich CEOs smart or lucky? Is being lucky a skill? Can sleeping in late make you more money than getting in early? Is being in the right place, at the right time, doing the right thing something you can learn?
Join Max McKeown and Laurence Haughton as they make each other laugh while discovering the secrets of Facebook, Fortune, & Fate.
So here's the question. Has Facebook become the phenomenon it is thanks to founder Mark Zuckerberg's brilliant strategy or thanks to his knack for landing lucky breaks – and his unwillingness to get up in the morning, even for a meeting with Microsoft. And was it by accident or design that Yahoo's share price topped $400 in its heyday under founder Jerry Yang?
Max argues that luck is a hugely under-estimated force in the business world and that many enterprises owe much of their success to good luck rather than good strategy.
Of course, this begs the question, is it just luck that makes somebody lucky? Or are lucky people really different? Can luck actually be "taught" – as one psychologist believes it can. What are the things we can do to make ourselves more lucky - and what type of people can be guaranteed to have no luck at all.
All of which illustrates the way that luck can be made (self-fulfilling prophecy) through attitude, expectation, and reframing catastrophe.
So go on. Make your own luck. Listen to Naked Strategy and head on over to the Podcast page to sign up for the Naked Strategy RSS feed.