Coca Cola ramps up in India

2007

"Always Coca-Cola". Remember that slogan? They're sure to in India, where the Times of India reported that Coke is preparing to invest $250 million dollars over the next three years.

While this is certain to make people in Atlanta richer, it's most likely going to help the local economy as well. As part of the investment, which is hardly humanitarian, Coke will keep bottling and production facilities in India. They'll also likely drop another $50-$100 million to improve the infrastructure.

Interestingly, the article doesn't mention anything about the creation of new jobs. Given the decision to manufacture coolers and trucks locally, one can expect that some low-end jobs will be created - in other words, it's not your average worker who will be seeing much of Coke's windfall investment.

Of course, this is all in the course of doing business! As the article points out, profitability is expected in 2008 (just six short months from now!)

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