Skip to main content

Coca Cola ramps up in India

May 30 2007 by Derek Torres
Print This Article

"Always Coca-Cola". Remember that slogan? They're sure to in India, where the Times of India reported that Coke is preparing to invest $250 million dollars over the next three years.

While this is certain to make people in Atlanta richer, it's most likely going to help the local economy as well. As part of the investment, which is hardly humanitarian, Coke will keep bottling and production facilities in India. They'll also likely drop another $50-$100 million to improve the infrastructure.

Interestingly, the article doesn't mention anything about the creation of new jobs. Given the decision to manufacture coolers and trucks locally, one can expect that some low-end jobs will be created - in other words, it's not your average worker who will be seeing much of Coke's windfall investment.

Of course, this is all in the course of doing business! As the article points out, profitability is expected in 2008 (just six short months from now!)

Related Categories

Latest book reviews

MORE BOOK REVIEWS

Hone - How Purposeful Leaders Defy Drift

Hone - How Purposeful Leaders Defy Drift

Geoff Tuff and Steven Goldbach

In a business landscape obsessed with transformation and disruption, Hone offers a refreshingly counterintuitive approach to today's organisational challenges.

Relationship Currency

Relationship Currency

Ravi Rajani

In an era where AI can draft emails and manage our schedules, 'Relationship Currency' is a timely reminder of the importance of investing in genuine human connection.

Today Was Fun: A Book About Work (Seriously)

Today Was Fun: A Book About Work (Seriously)

Bree Groff

The solution to improved performance isn't productivity hacks or better time management - we just need to inject more joy into our time at work.