For the executive from hell, help is on the way. Fast Company looks at the work of Worth Ethic, a consulting firm in Austin, which for about $30,000 will put an alpha executive through a rigorous program designed to rein in their unhealthy impulses.
The first step is getting the executive to cop to the crime, usually after founder and CEO Kate Ludeman or her husband, Eddie Erlandson, the firm's two coaches, has produced a thick stack of feedback from miserable coworkers. Then they dare the alpha male--or female--to do better. "They just don't understand that they can be as powerful and as influential with a different approach," says Ludeman. "It's almost like Samson's fear of cutting his hair, a fear that their power and influence is tied to these behaviors."