Bed is best

2004

Bed is the best place for a brainstorm, if new research is to be believed.

A poll of 1,000 people by the East of England Development Agency (EEDA) found that a third of people think that their best ideas came to them when they were lying in bed.

Only one in ten said that they get inspired by being at work.

Speaking to the BBC, Psychology professor Richard Wiseman, said: "These new results illustrate how our minds are often most creative when we relax and take time away from everyday pressures.

"In our dreams we produce unusual combinations of ideas that can seem surreal, but every once in a while result in an amazingly creative solution to an important problem".

The report suggested that employers could harness this latent creativity by re-organising offices to incorporate creativity areas, providing more flowers and plants and providing food and drinks to help relax people and stimulate ideas.