Recruitment with a smile

Jan 14 2004 by Brian Amble Print This Article

From the Times comes this big plug for the recruitment policies of pharmaceuticals giant Glaxo Smith Kline and their radical (at least compared to many other organisations) concept of treating every job-seeker who comes their way with courtesy and respect.

Why? Itís the bottom line, stupid. Says GSKís VP of global recruitment, ďeven if they are turned down for a job by us, they should walk away with the feeling that this is a phenomenal company.Ē

If your company recruits about 6,000 people a year, and half a dozen or so candidates are interviewed for every one hired, thatís nearly 40,000 people who will have formed an opinion of your company by the way they were treated. If they did not enjoy the experience, this adds up to a Premier League-sized crowd of disgruntled people who will often tell their friends and take their business elsewhere. Yet it need not be like this. Glaxo Smith Kline (GSK), the pharmaceuticals group, believes that treating applicants appropriately ó even those who were turned down ó can turn them into ambassadors for your company.

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