Skip to main content

All change?

Oct 15 2004 by Brian Amble
Print This Article

Why do some change initiatives work and others fail dismally? Harvard Business School professor Michael Roberto and researcher Lynne Levesque have carried out an in-depth comparison of two generations of a customer-satisfaction program at a large American retailer to find out what it is that makes a change initiatives take hold.

HBS Working Knowledge | Four Ways to Create Lasting Change

Related Categories

Latest book reviews

MORE BOOK REVIEWS

Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Why Start-ups Fail: Avoiding the Traps on the Path to Commercial Success

Bernie Bulkin

Arouind nine out of 10 startups fail, but as Bernie Bulkin argues in his new book, many of these failures are preventable. Exploring the major reasons why start-ups fail and how to avoid them, this book is a must-read for any entrepreneur.

Relationship Currency

Relationship Currency

Ravi Rajani

In an era where AI can draft emails and manage our schedules, 'Relationship Currency' is a timely reminder of the importance of investing in genuine human connection.

The Enlightened Manager

The Enlightened Manager

Vishwanath Alluri and Harry Eyres

Can we truly manage others without first understanding ourselves? This is the question at the heart of a book that takes an unconventional approach to management by drawing on the teachings of the teacher and philosopher, Jiddu Krishnamurti.