Start with why


Great companies inspire customers to come to them. As Dawna discusses in this month's interview with Simon Sinek, they can do this because they started with "why".

play now

Most companies can articulate what they do and how they do it, but great companies inspire customers to come to them.

With the competition for customer's attention increasing, knowing how to change the game from attempting to motivate a transaction to inspiring loyalty can make customer retention much easier.

Simon Sinek started as a student of anthropology and then applied his interest to understanding who great leaders lead great companies and what sets them apart from the crowd. Here, he explains how and why to start with "why".

Evolutionary Provocateur

Dawna Jones
Dawna Jones

The Evolutionary Provocateur bi-monthly show is for executives, managers, and supervisors (OR for leaders at all levels) who have noticed that it is not what you know but who you are that has the biggest impact.

Dawna Jones, the show's host, believes that by raising awareness and understanding we can make a quantum leap to a new level of innovation in business - but it has to be done collectively.

What better way to do it than by provoking the evolution of how you see yourself and your role!

Find out more about Dawna at