On the 12th of November 2012, executives from Starbucks, Google and Facebook were called to the UK parliament's Public Accounts Select Committee. The charge was that their companies were avoiding paying over £900m in tax. Google UK's chief executive complained that his company was not doing anything 'illegal'. But as committee chair Margaret Hodge countered, the issue was one of morality, not legality.
The above provides a recent example of how economics-only thinking has come to dominate far too many of our key decision making processes. There is little doubt that Starbucks et al are in compliance with UK tax law. Yet by directing funds around the world to achieve tax avoidance (and so maximize their profits), they are certainly not behaving as good corporate citizens of the UK. For these companies, the only thing that matters is the economic bottom line. And increasingly that is simply not good enough.
In calling for the 'death of economics' I am not suggesting that economics no longer matters, as for all individuals and businesses on a basic financial level it certainly does. Some level of profit needs to be made to keep a business solvent, while individuals over time do need to balance their budgets. However, what I am suggesting that is that we need to stop relying quite so heavily on traditional economic logic as the primary decision making mechanism of human civilization.
Economics-first thinking is increasingly failing us for a variety of reasons. Not least it is incapable of dealing with the challenges of climate change and environmental sustainability. By vesting our faith in the world's dominant religion of economics we have come to place the welfare of the economy above the survival of the biosphere that keeps us alive. And this is nothing short of suicidal.
According to a 2011 UN report, if we do not change our ways then by 2050 humanity's demand for natural resources will rise threefold to 140 billion tonnes a year. Unfortunately, such materials will simply not be available. And even if they were, their consumption would accelerate global warming to very dangerous levels. Worse, several decades before 2050, most oil wells will have run dry, two thirds of the world's population will not have enough water, and there will be rampant food shortages.
Since the early 1970s, scientific studies like 'The Limits to Growth' have been predicting that if we do not transition from profit-first consumerism, then somewhere between 2020 and 2030 our civilization will begin to seriously falter. This is clearly a very serious matter indeed. And yet economists, and their worshipers in the mainstream media, continue to obsess about decimal-place measures of GDP. When, after all, did you last see a TV news report that questioned the sanity of constant economic growth?
Like it or not, constant economic growth can now only be achieved by further bankrupting tomorrow and stealing quality of life from future generations. In pursuit of GDP rises, economists may continue to preach the need for further globalization. And yet in the face of future oil shortages and climate change, a return to the local production of basic goods will prove the only remotely sustainable solution. Today in developed nations, every calorie we eat consumes 10 calories of petroleum. If we are to feed ourselves in a few decades time, we therefore need to return to a state of local self-sufficiency in food and other basic goods. And yet economics-first-thinking is still pushing us in precisely the opposite direction.
Somehow we need to return to a world in which we consume things less and value things more, and in which economies serve their citizens and not the other way around. Achieving this will of course not be easy. But as transition initiatives, local resource exchanges, crowdsourcing ventures, urban agriculture and a myriad of other grass roots, community undertakings continue to blossom, there are clear signs that economics is going to be put firmly back in its place.
Already some smart businesses - both large and small - are starting to get this. And the rest somehow need to recognise that economics is not all that good business is about - and fast.