Fed up with being the but of remarks about the quality of its jobs, Fast-food giant McDonald's has launched campaign to have the dictionary definition of a "McJob" changed.
Even the Oxford English Dictionary defines a McJob as "an unstimulating low-paid job with few prospects," something that McDonald's says is "out of date and insulting".
That's an assertion that has won McDonald's some heavy-weight backing. A letter to the Financial Times signed by 13 business figures, including Sir Digby Jones, former head of the Confederation of British Industry (CBI) and David Frost, director-general of the British Chamber of commerce, calls on the dictionary to change their definition "to reflect a job that is stimulating, rewarding and offers genuine opportunities for career progression".
Of course, there's also a website. So if you agree that McDonald's jobs are challenging and rewarding, head over to www.changethedefinition.com and sign the online petition.