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When niche marketing goes too far
The $1.1 trillion buying power of Hispanic Americans hasn't gone unnoticed by marketers. But while cultural understanding is important for reaching new customers, too often a complex demographic market gets reduced into a single, over-simplistic story line.
Why we need stereotypes
Stereotypes are more offensive to most of us than a four-letter word. The very idea makes us cringe. But I'm going to suggest that stereotypes get a bum rap – that we can constructively use stereotypes or knowledge about cultural values in our work and relationships. Can you really be a "Global" leader?
Whatever leadership and management books might try to tell us, leadership simply isn't is a universal skill set that works that same anywhere. All of us carry implicit cultural assumptions about what makes a good leader – which is why we need to ditch all those "one-size-fits-all" leadership mantras. The culturally intelligent brain
In case you weren't already convinced that cultural differences matter, brain research proves it. Our cultural background shapes the wiring of our brains. But what are the implications of this? Cultural intelligence and creativity
Research on individuals who are culturally intelligent reveals that not only are they better at working effectively across various cultural contexts, they are also more creative and innovative. Why cross-cultural training could be a waste of money
I may be shooting myself in the foot here, but while I place great value on education, I'm not convinced one-off training events do a whole lot to change the way we work across borders - at home or abroad. Moving beyond the fluff in intercultural training
The globalized world offers a sea of opportunities and challenges. But trying to do "business as usual" when working across borders is a recipe for failure – which is why cross-cultural training is a strategic imperative, not a "nice-to-have". Cultural intelligence: a better way to fly
How do you operate in markets you don't fully understand? And how do you find leaders able to grow local business, communicate with headquarters and manage local teams effectively while implementing global processes and strategies? This case study provides some powerful lessons. The politics of China-bashing
We live in a global world. There's no going back. And while there are challenges that need to be regulated and addressed, our global interconnectivity also brings with it many opportunities. Lessons from India: social profitability
Corporate social responsibility, creative capitalism and the triple bottom line may be relatively new ideas in the West, but many Indian businesses have long measured their success by how they care for their most important asset - their people. The culture factor in M&As
In cross-border mergers, culture plays a critical part in determining success or failure. And not just organizational culture - it's national cultural differences that have the strongest influence over whether the combined entity can lower costs and increase revenues. Does political correctness help or hinder?
Does political correctness promote inclusion and diversity? Or does it stop us from having honest, frank interactions with others because we're walking on egg shells to avoid causing offence? Is it a bribe or a tip?
Most people involved in international work are faced with the dilemma of what to do when an "extra payment" is expected. But while it's easy to say that bribery is a bad thing, the reality can be rather more complicated. Is the "Ugly Chinese" replacing the "Ugly American"?
Many in Asian are wondering whether China will use its growing prominence merely for self-interest or as a global broker on behalf of the rest of them. Trends for the Tens
The transition into the second decade of the century has futurists busily forecasting what's coming next. I've been thinking more about the kinds of cross-cultural management trends we can expect in the Tens. So here are some of the big changes I expect to see over the next few years. Cultural intelligence: nice ideal or a key to survival?
In a shrinking world, cultural intelligence (or CQ) is more than just a nice-to-have. The capability to function effectively across national, ethnic, and organizational cultures has a direct correlation to the bottom line and to a company's sustainability in the flat world of globalized business.
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