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In part two of her interview with ecopreneur Kemp Edwards, Dawna Jones explores whether using sustainability as a strategy is about being ethical or a recognition that nature's principles apply to business.

They also discuss how service to community impacts employee engagement, what power consumers have to affect business accountability and what businesses can do to restore credibility when it comes to reporting social and economic responsibility.

As Chris Laszlo stated, "millions of minds are now dedicated to measuring, recording, making very visible, and ultimately improving the social and environmental well-being of society at large." Kemp Edwards is one of those minds.

His two companies: www.ethicalprofiling.com and www.FuGenDesigns.com merge a flexible style of doing business with a vision to reinvent the consumption and economic model.

Dawna Jones's reputation as an Evolutionary Provocateur fits perfectly with her mission in life: to help individuals and companies master the invisible forces that drive achievement.

Her consulting work through InSight Out Consulting Inc. merges extensive scientific research into the source of individual performance with twenty-five years of experience facilitating organizational and human dynamics.

She delivers customized learning lab programs to accelerate the high levels of self and organizational awareness required to produce natural innovation and creativity. Her personal growth programs focus on helping people reconnect to their innate superpowers and connection to each other and the world around them.

For more from Dawna, go to www.FromInsightToAction.com or read her Evolutionary Provocateur blog.

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Show synopsis

The Evolutionary Provocateur bi-monthly show is for executives, managers, and supervisors (OR for leaders at all levels) who have noticed that it is not what you know but who you are that has the biggest impact.

Dawna Jones, the show's host, believes that by raising awareness and understanding we can make a quantum leap to a new level of innovation in business - but it has to be done collectively.

What better way to do it than by provoking the evolution of how you see yourself and your role!

Find out more about Dawna at www.FromInsightToAction.com