Edward de Bono
Edward de Bono is a leading authority in the field of creative thinking and the inventor of the process of "lateral thinking".
Dr de Bono's wrote the book The Mechanism of Mind in 1969 and today, over 35 years later, the basic principles outlined in that book are now mainstream thinking in the mathematics of self-organising systems and in the design of neuro-computers. His work has spawned two major TV series and his subsequent books have been translated into 26 languages.
Dr de Bono's unique method of applying a logical approach to creativity has been informed by his educational background in psychology and medicine. He has decades of experience in the practical teaching of creative thinking.
In partnership with business writer Robert Heller, de Bono produces several online newsletters on business management, Management Intelligence, and the more detailed members-only, Letter To Thinking Managers.