The Competitive Advantage of Sustainability

Embedding sustainability into business operations is finally catching on with mainstream business as they realize that if offers a very real competitive advantage.

In part 1 of this interview with Chris Laszlo, author of "The Sustainable Company" and "Embedded Sustainability", Dawna Jones explores the changing reality of sustainability and the emergence of radical transparency that isn't compelled by regulators.

Chris Laszlo is Managing Partner of Sustainability Value Partners, a consultancy that provides advisory services to senior leaders in some of the world's largest companies on sustainability for competitive advantage. He is also an Associate Professor at Case Western Reserve University's Weatherhead School of Management and has taught at INSEAD, CEDEP, Darden, Cornell, and many other leading business schools.

He is the co-author of Embedded Sustainability: The Next Big Competitive Advantage (2011), Greenleaf Publishing and Stanford University Press, and Sustainable Value: How the World's Leading Companies Are Doing Well by Doing Good (2008), Greenleaf Publishing and Stanford University Press, and The Sustainable Company(2003, paperback 2005), Island Press.

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