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The term "personal brand" is a pretty familiar one. But what about an online personal brand? On the Working Week this week, Wayne talks to personal branding specialist, Tessa Hood, about how to mange your personal brand when others can only see what you look like via photographs.
On the web there's no face-to-face connection and no eye contact. Others can't see what you're wearing, your facial expression or your body language. So how do you position yourself on Facebook or Linkedin? How do you come across as a trustworthy, likeable and capable individual? What are the dos and don'ts?