The Working Week 90

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This week, Wayne talks to Dr Soumitra Dutta about the impact social networking is having in our personal and professional lives.

Dr Datta is Roland Berger Chaired Professor of Business and Technology at INSEAD and the faculty director of elab@INSEAD, a center of excellence in the digital economy. He is also the co-author, with Matthew Fraser, of the evocatively-titled new book Throwing Sheep in the Boardroom. The title, if you were wondering, was inspired by a Facebook feature which lets you throw virtual objects at your friends.

Social networking is a global phenomenon that is no longer just a gimmick for teenagers. And just as online social interaction has become an indispensible part of daily life for millions of people, so it is inspiring new ways of doing business as well as different ways of interacting with employees.

As Dr Datta tells Wayne, all this is already starting to have far-reaching consequences that none of us can afford to ignore.

The intro music to the Working Week is "The Warrior" by The EMP Project, used with permission of Blue Canoe Records.

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