HR and corporate branding

The first article in what looks like being a very useful three-part series looking at the role HR can play in corporate branding has just been published by the Electronic Recruiting Exchange.

The articles are rooted in the assertion that "one of the few remaining ways companies can differentiate themselves is through the customer service experience their employees provide."

Electronic Recruiting Exchange | Becoming a Branding Partner: How HR Can Contribute To The Corporate Branding Process

Author: Brian Amble

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